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Lead up to the QRCA Symposium: Why not conduct research to help clients grow...

Recently I had the chance to interview my friend and colleague Daniel Berkal of the Palmerston Group about a project he conducted for Cole and Weber United, a creativity company that delivers business...

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“Behind the Counter” Convenience-Store Research Wins First QRCA Qually Award

The Qualitative Research Consultants Association (www.qrca.org) has created a new, annual award to recognize and promote excellence in qualitative research, and the winner of the inaugural QRCA Qually...

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Interview with Layla Shea, 2012 QRCA Qually Award Winner

Layla Shea, the President of Upwards Marketing Solutions, Victoria, British Columbia, received QRCA’s 2012 Qually Award on Friday, April 27, 2012 via video streaming, during the closing ceremonies of...

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